- Client
- Avillafranciska
- Year
- 2025
- Industry
- Textile
- What we did
- Design sprint
- Custom Shopify development
- E-commerce
Avillafranciska turns centuries-old textile traditions into jacquard-woven bedding, towels and garments. Every pattern starts in the archive, and the site had to feel just as considered.
We designed the site together with Avillafranciska, starting with a design sprint, and built it as a custom Shopify theme. Big photography and video carry the story behind each pattern, while calm layouts keep the shop easy to use. Klaviyo handles newsletters, abandoned carts and back-in-stock emails, Shipmondo takes care of shipping, and a backend guide helps the small team run it day to day.