AI - Integrated marketing

Purpose

Held Event: An Evening with AI and Marketing at Dokk1, Aarhus Date: Thursday, February 15, 19:00 - 21:00

This inspiring evening at Dokk1 was dedicated to exploring the potential of artificial intelligence in digital marketing. Our goal was to equip small businesses and freelancers with the knowledge and tools to leverage AI in their marketing strategies, even with limited budgets.

Highlights of the Evening:

Marketing Insights: We began by diving into the essence of both traditional and holistic/integrated marketing to provide a solid understanding framework for the rest of the evening’s content.

Understanding AI

A deep dive presentation on what artificial intelligence is and how it works laid the foundation for the evening’s focus.

AI in Practice

The highlight was a series of inspiring cases and concrete examples of how AI can transform digital marketing strategies. We demonstrated AI’s role in identifying potential, understanding target audiences, generating content, and optimizing SEO.

Myth Busting and Value Creation

We tackled common misconceptions about AI and provided practical advice on how to create value using tools like ChatGPT.

Participation and Feedback

The event was open to all interested parties, and we were thrilled to see a broad range of attendees, from small business owners to curious individuals eager to learn how AI technology can enhance their marketing efforts. The feedback was overwhelmingly positive, confirming the need for further education and resources in this growing field.

Closing Words

The evening was not only an opportunity for learning and inspiration but also a confirmation that AI in marketing is within reach for businesses of all sizes, opening new doors for innovation and efficiency. We look forward to continuing the conversation and supporting entrepreneurs on their journey to unlock the full potential of AI.